Kelli Malcolm
Intelligent. Innovative. Inspirational. Imaginative.
About Kelli
If you are looking for a leader who typifies a balance among leadership, teamwork, and proven performance, then it would be hard to find a more accommodating leader than Kelli Malcolm Pettigrew. She is a decisive leader. She is an excellent coach/mentor. She is a proven performer and team player. Kelli demands and delivers results. Kelli displays intelligent business acumen, innovative strategic thought processes, inspirational mentoring and leadership abilities, and imaginative problem-solving capabilities.
Proven, high-energy, executive sales & marketing professional and strategist with 30 years of experience in Strategic Account Sales, Marketing, Product Management, and Revenue Generation. A results-oriented achiever who thrives in challenging, fast-paced environments. Experience in starting, growing, and managing businesses and leading talented business teams to develop and implement a strategic plan that generates revenue. Four times recognized for building INC Magazine's Top 5000 Fastest Growing Companies. Specialty areas of focus include digital & interactive marketing, traditional marketing and revenue plan development, and execution. Emphasis on Entrepreneurial Operating System businesses (EOS).
Kelli Malcolm - Proven Leader
Founder & CEO
Currently serving as Vice President of Sales and Strategy at the state of IN's #6 fastest growing performance marketing agency, Kelli serves on the Executive Team for Valve + Meter. Under her marketing operations and strategy leadership V+M advanced from #56 to #26 on the Indiana Best Places to Work list. She was formerly the Vice President of Indiana's fastest growing real estate brokerage, RE/MAX Complete, growing from $14M to $62M, Additionally she is owner and founder of Sweet Petals Bake Shop.
Founder and former owner of an INC Magazines Top 5000 Fastest Growing Companies and digital agency in Indianapolis, Kelli led her team to win a national Addy award prior to joining LEAP Agency in 2014, where she grew that business 26% YOY.
Kelli was tapped by the Dayton Business Journal to serve as one of 50 women mentors in the National Women's Mentoring Day event and was also recognized in 2015 by the Cincinnati American Advertising Federation in their “Salute to Suits” awards as a top digital agency professional and most recently led LEAP to achieve #4 status on the Cincinnati Business Journal’s Top List of Web Development Firms in the greater Cincinnati area. Kelli has been recognized by the National Association of Professional Women 2012 Woman of the Year, Diversity Magazines Top 1000 Women-owned businesses, and the State of Indiana Top 40 Companies to Watch award and a Techpoint MIRA award finalist.
Kelli has experience starting, running and leading organizations from $5Mil in sales to $100Mil. Additionally, her strategic account and Fortune 500 expertise make her a great blend of entrepreneurial spirit and big company experience having held leadership roles up to $6B in sales.
Kelli holds 11 Presidents Club Awards, 4 Top Achievement Awards and a Consistent Achievement Award for Excellence. She serves on the executive committee of the Cincinnati AAF. She also serves on the board of directors for the Cell Therapy Foundation, along with celebrity spokesperson, Dick Van Dyke.
She is a part-time blogger to mentor other women in leadership and a part-time speaker for such groups as the Cincinnati American Marketing Association and the Rotary Club.
Kelli Malcolm - Family-driven
Dedicated Mother & Daughter
A mother of two, ranging from 35 to 15 years old and grandmother to two granddaughters, Kelli is a proficient short order cook, picker-upper and home decor enthusiast. She enjoys reading, decorating, boating and sports - including her favorite - basketball. She is also the founder/owner of Sweet Petals Bake Shop.
Kelli is daughter of Kelly and Connie Malcolm of Centerville, OH - two devoted retired law-enforcement professionals so service is part of her family legacy and with two parents who carried guns for a living, she learned how to behave--quick!
In 2013, Kelli sold her business to care for her dad and mom who were challenged with some health issues at the time and assisted her father in caring for her mother with Alzheimers until she passed away in 2018.
Kelli Malcolm - Philanthropist
Board Member
Cell Therapy Foundation
In 2007, Kelli met Dr. Keith L. March, a world-renowned expert in the field of adult stem cell research and was introduced to The Cell Therapy Foundation. Kelli was working on the board of The People's Burn Foundation at that time, but relinquished her position to dedicate her spare time to creating awareness and advancing research for adult stem cell therapies. As head of marketing for CTF, Kelli was privileged to work with the legendary Dick Van Dyke, the celebrity spokesperson and brand enthusiast for CTF.
Kelli's interest in adult stem cell research has led her to engage with some of the world's best and brightest minds in stem cell research and has taken her from east to west coast and Europe to work tirelessly on behalf of this organization. Want to know more? Interested in donating? Visit www.celltherapyfoundation.org for more information.
Kelli also served on the executive board of the Cincinnati American Advertising Federation and is Vice-Chairman of the Addy Awards.
Kelli serves on the Pendleton Arabians Basketball Club Board of Directors and teaches preschool bible class at Catalyst Church. She also volunteers for Outfitters, Inc. a 501(c)3 focused on providing clothing for foster children and serves on the board of directors for the Central Indiana Police Foundation.
In addition, Kelli managed the relationship with the Hamilton Southeast Schools Foundation partnership as 2019-2020 official Teacher Appreciation sponsor, supporting 1500 teachers locally.
Kelli's main passion project these days is serving as founder of the Level 10 Bible Study Group and not-for-profit dedicated to helping high-school athletes grow through positive growth mindset and lifee training, coupled with faith based study. This group serves 25 Pendleton high school athletes and they have a lofty goal to work with Youth With a Mission/Homes of Hope to build a home in Mexico in 2024 for a family in need.
Ready to leave a mark? Contact me at 765.623.0251
Contact Kelli
Tel:
765.623.0251