Kelli Malcolm
Intelligent. Innovative. Inspirational. Imaginative.
About Kelli
I build growth organizations.
Throughout my career, I have been drawn to businesses at inflection points—organizations with significant opportunity that need greater alignment between strategy, people, revenue and execution to reach the next stage.
My experience spans C-suite revenue leadership, enterprise strategy, sales, marketing, client growth, organizational development and operating execution. I have led within Fortune 500 companies, entrepreneurial businesses, high-growth organizations and agencies, with leadership experience across companies ranging from $5M to $100M in revenue.
While my title today is Chief Revenue Officer, my work extends well beyond a traditional revenue mandate. I help connect the entire business around a common strategy: establishing priorities, aligning leadership teams, building operating discipline, developing people, creating scalable commercial systems and translating strategy into measurable execution.
Throughout my career, that has included:
• Serving as CRO of a $35M global organization supporting more than 1,600 customers
• Helping lead an organization from $14M to $62M in revenue
• Co-founding and agency and scaling 4 businesses to Inc. 5000-recognition
• Leading sales organizations within Fortune 500 companies and earning 11 President's Club recognitions and multiple top-sales honors
• Building integrated sales, marketing and revenue organizations
• Implementing EOS and operating disciplines across multiple businesses
• Helping leadership teams navigate growth, transformation, organizational change and difficult business decisions
• Developing leaders and teams capable of scaling beyond the people who originally built the organization
I believe sustainable growth requires more than a great sales team or marketing strategy. It requires clarity about where the company is going. The right people in the right seats. Financial and operational discipline. Reliable data. Accountability. And a leadership team willing to confront reality when the numbers say the plan needs to change.
My leadership philosophy is straightforward: set a clear direction, give talented people the opportunity to own outcomes, create accountability around what matters, and build an organization that does not depend on any one person to succeed.
Build the strategy. Align the organization. Execute with discipline. Scale what works.
Kelli Malcolm - Proven Leader
Founder & CEO
Kelli is currently serving as Chief Revenue Officer and acting President at E5, the global leader and pioneer in nanosilica admixtures for the concrete industry where she helped them achieve their first, and her fifth, designation as one of INC Magazine's Fastest Growing Companies. Prior to E5, Kelli led strategy at the state of IN's #6 fastest growing performance marketing agency, Valve+Meter. Under her marketing operations and strategy leadership V+M advanced from #56 to #26 on the Indiana Best Places to Work list. She was formerly the Vice President of Indiana's fastest growing real estate brokerage, RE/MAX Complete, growing from $14M to $62M,
Founder and former owner of an INC Magazines Top 5000 Fastest Growing Companies and digital agency in Indianapolis, Kelli led her team to win a national Addy award prior to joining LEAP Agency in 2014, where she grew that business 26% YOY.
Kelli was tapped by the Dayton Business Journal to serve as one of 50 women mentors in the National Women's Mentoring Day event and was also recognized in 2015 by the Cincinnati American Advertising Federation in their “Salute to Suits” awards as a top digital agency professional and most recently led LEAP to achieve #4 status on the Cincinnati Business Journal’s Top List of Web Development Firms in the greater Cincinnati area. Kelli has been recognized by the National Association of Professional Women 2012 Woman of the Year, Diversity Magazines Top 1000 Women-owned businesses, and the State of Indiana Top 40 Companies to Watch award and a Techpoint MIRA award finalist.
Kelli has experience starting, running and leading organizations from $5Mil in sales to $100Mil. Additionally, her strategic account and Fortune 500 expertise make her a great blend of entrepreneurial spirit and big company experience having held leadership roles up to $6B in sales.
Kelli holds 11 Presidents Club Awards, 4 Top Achievement Awards and a Consistent Achievement Award for Excellence. She serves on the executive committee of the Cincinnati AAF. She also serves on the board of directors for the Cell Therapy Foundation, along with celebrity spokesperson, Dick Van Dyke.
She is a part-time blogger to mentor other women in leadership and a part-time speaker for such groups as the Cincinnati American Marketing Association and the Rotary Club.
Kelli Malcolm - Family-driven
Dedicated Mother & Daughter
A mother of two, ranging from 38 to 18 years old and grandmother to two granddaughters, Kelli is a proficient short order cook, picker-upper and home decor enthusiast. She enjoys reading, decorating, boating and sports - including her favorite - basketball.
Kelli is the daughter of Kelly and Connie Malcolm of Centerville, OH - two devoted retired law-enforcement professionals so service is part of her family legacy.
In 2013, Kelli sold her business to care for her dad and mom who were challenged with some health issues at the time and assisted her father in caring for her mother with Alzheimers until she passed away in 2018. Her father passed away in 2025.
Kelli Malcolm - A Steward.
Board Leadership
In 2007, Kelli met Dr. Keith L. March, a world-renowned expert in the field of adult stem cell research and was introduced to The Cell Therapy Foundation. Kelli was working on the board of The People's Burn Foundation at that time, but relinquished her position to dedicate her spare time to creating awareness and advancing research for adult stem cell therapies. As head of marketing for CTF, Kelli was privileged to work with the legendary Dick Van Dyke, the celebrity spokesperson and brand enthusiast for CTF.
Kelli's interest in adult stem cell research has led her to engage with some of the world's best and brightest minds in stem cell research and has taken her from east to west coast and Europe to work tirelessly on behalf of this organization.
Kelli also served on the executive board of the Cincinnati American Advertising Federation and is Vice-Chairman of the Addy Awards. She additionally served on the executive board of the Indianapolis Entrepreneurship Forum and also the Central Indiana Police Foundation.
Kelli served on the Pendleton Arabians Basketball Club Board of Directors and taught preschool bible class at Catalyst Church. She also volunteers for Outfitters, Inc. a 501(c)3 focused on providing clothing for foster children.
In addition, Kelli managed the relationship with the Hamilton Southeast Schools Foundation partnership as 2019-2020 official Teacher Appreciation sponsor, supporting 1500 teachers locally.
Kelli's main passion project these days is serving as co-founder of the Level 10 Bible Study Group and not-for-profit dedicated to helping high-school athletes grow through positive growth mindset and life training, coupled with faith based study. This group serves 27 central IN high school athletes.
Ready to leave a mark? Contact me at 765.623.0251
Contact Kelli
Tel:
765.623.0251